Project: Identify an opportunity for an app to improve people’s day-to-day lives. The only requirement was that it had to track something.
My Role: User research, problem definition, jobs-to-be-done, feature prioritisation, mood board, persona, low/mid fidelity prototypes, usability testing and branding strategy
Methods & Tools
Quantitative Survey, Qualitative User Testing, Empathy Map, Affinity Diagram, HMW Statement, Jobs-to-be-done, User Persona, Journey Map, User Flow, Mood board, Design System, Wireframing, Prototyping.
Maze, Figma
Goal: To produce a minimum viable product in the form of a high-fidelity prototype
Time frame: 10 days
Scopes & Contrains: The final design needed to focus on one aspect of either the wellness or the finance industry that we considered important, and it had to include a data visualization.
Teammate: Emma Hartwig UX/UI Designer
Most certainly, you have heard of premenstrual syndrome and know the physical symptoms that the majority of people who menstruate experience once a month. While physical symptoms are easy to identify and link to the menstrual cycle, mood fluctuation and other mental symptoms are less easy to identify and their connection to the menstrual cycle is less well established. Remedies for physical pain and cramps, for example are widely available, while people suffering from mental symptoms are generally on their own.
How can we help individuals recognize a pattern in their mood fluctuations associated with recurring hormonal changes, during the menstrual cycle? ****